Case Study: Mobilesect Completes Phase I of Autotrader.com iPhone site
ATLANTA — February 18, 2009 — Mobilesect, the premier mobile strategy and application development solutions group, today announced the completion of Phase I of the Autotrader.com iPhone site. The site was deployed into production as a soft launch on Dec. 18, 2008 and was completed in January. The robust mobile application provides a rich and compelling experience for Apple iPhone users in the market for a car.
The online automotive marketplace engaged Mobilesect to enable main portions of its site to go mobile on the popular iPhone—and do it in a short timeframe. Within four weeks, Mobilesect professionals had developed the mobile application code for the Find Your Car, Find Your Dealer and MyAutoTrader.com and integrated these sections with the company website so functions and information could be accessed with an iPhone. Adding New Car listings, Mobilesect created a scalable site that puts car-buying information in the hands of consumers when they’re away from their computers and out looking for a car.
“The Autotrader.com mobile iPhone application allows for users to be able to search for and find information when they are actually out in the community looking for a car,” said Scott Graves, Mobilesect director. “Furthermore, these users, through the My Autotrader.com personalization, are able to access their personalized information when they need it most—on the car dealer’s lot.”
Autotrader.com recognized that the advent of the iPhone—in conjunction with the explosion of third-generation wireless networks—created new and promising possibilities for the mobilization of websites and the adaptation of content for the small screen. The internet’s leading provider of auto classifieds then tapped Mobilesect, which quickly leveraged its network of technical resources to enable anywhere access to Autotrader.com’s web-based applications via the iPhone.
Phase II involves the expansion of AutoTrader.com’s reach to 100 percent of U.S. smartphone users by migrating its applications to Blackberry’s Storm and Bold platforms—giving yet more access to Autotrader.com’s powerful car-buying applications, and providing more benefit to its constituencies.
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, is the internet's leading auto classifieds
marketplace and a comprehensive consumer information website. Serving as matchmaker, AutoTrader.com unites
buyer and seller online—dramatically improving the way people research, locate and advertise cars. It is
a majority-owned subsidiary of Manheim, the world's leading provider of automotive services to commercial
sellers and automobile dealers.
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