Case Study: Meeting Immediate Needs for CFO Services
On-demand CRM solution provider Infusion Software has proven to be an excellent resource in helping small businesses grow rapidly. When it came to managing its own success, the Phoenix-based firm turned to another expert resource for help: The Intersect Group. Without time for lengthy executive searches to hire the variety of expertise they urgently needed, Infusion relied on Intersect’s interim executive services for the battle-tested executive know-how that would put its explosive growth on the most successful track.
The Intersect Group provided the services of an on-demand interim CFO for the high level of financial expertise, technical competency and real-life experience Infusion needed to define and implement a strategic direction. And Intersect also offered another key component of managing growth—an objective, critical view of what was operating well and what needed to improve.
Working closely with Infusion executives, the Intersect interim CFO assisted with strategy development, business planning, budget forecasting, and monthly financial statement analysis. Then with the need to raise capital to support expansion, the Intersect-provided CFO was able to introduce the firm to capital bank partners to open lines of credit, and helped manage the capital raise process that resulted in a $9 million investment from Mohr Davidow Ventures, a prominent Sand Hill Road private equity firm.
Within a three- year period, the company had grown by eight-fold and today it has the strategic direction, operational strength and financial resources—backed by The Intersect Group expertise as needed—that is propelling its continued hyper-growth.
“The Intersect Group acted as our partner every step of the way. They were instrumental in our operational success
and played a key role in helping us raise $9 million … we wouldn’t be where we are today if it weren’t for
their strategic guidance and multi-faceted areas of expertise.”
—Clate Mask, Chairman and CEO, Infusion Software
About Infusion Software
Infusion Software spurs rapid growth for small businesses by automating their marketing, sales and customer
management. Infusion CRM centralizes, organizes and automates small business’ marketing, sales and customer
management, which results in better lead conversion, lower labor costs and greater lifetime customer value.
The company, founded in 2001, is privately held and headquartered in Glendale, Ariz. More information is
available at www.infusionsoft.com.
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About The Intersect Group
The Intersect Group, founded in 2006, is a different and better business
partner. The Intersect Group creates unparalleled value for its clients by combining industry-leading consulting
capabilities with comprehensive staffing and recruitment services. Clients trust The Intersect Group to deliver results
based on their deep expertise and proven resources within finance, accounting, and information technology. Through The
Intersect Group’s flexible delivery approach, you get the right solution, at the right time to accelerate your success and
achieve all of your mission-critical objectives.
Since inception, The Intersect Group's revenue has grown 800 percent, posting $3 million in revenue in its first year and a record $27 million in annual revenue at the end of 2010. The Intersect Group is one of the top 500 fastest growing privately held companies in the United States, as determined by Inc. magazine. In addition, Inc. magazine ranked us within the top 100 in the Business Products and Services category. The Intersect Group's 420 employees serve clients nationwide from offices in Atlanta, GA, Chicago, IL, and Dallas, TX.
