Internal Project/Program Manager VI
The client is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies.
Large Format Print Business is a worldwide leader in commercial and industrial printing solutions. The Large Format Print portfolio includes DesignJet, Latex, and Stitch which are instrumental in driving the analog-to-digital transformation of the printing industry.
With an extensive portfolio, we are currently hiring for a Large Format Print Channel Marketing Lead based in Boise to join our successful AMD marketing team. Reporting directly to the Head of marketing LF AMS Marketing, you will partner with a multicultural central team and remotely collaborate with other professionals abroad based in other countries.
The main objectives and responsibilities of this role are:
1. Be a strategic partner to the Large Format Print Business. Define and build a strong channel marketing strategy accross AMS to drive demand for HP LFP products.
2. Lead, advise and coordinate countries to ensure strong implementation of Channel marketing and demand gen programs.
3. Measure, analyze and optimize programs and marketing led initiatives.
Main responsibilities
Strategy
1. Develop and carry out joint marketing plans and initiatives through and in partnership with channels and countries marketing managers, aligned with regional objectives to achieve business and revenue growth targets.
2. Understand business objectives and prepare a marketing strategy with clear objectives, designing and leverage the right content, and aligned to key marketing platforms.
3. Enable joint marketing strategies, programs, events, and campaigns that generate demand, increase revenue, and build brand awareness for HP’s solutions through and with channel partners.
Implementation
1. Work closely with the country teams to develop and implement strategies and campaigns to generate demand and expand market share for our partner ecosystem.
2. In cooperation with appropriate stakeholders, take responsibility for the end-to-end planning and organization of any HP led channel partner trade shows, channel events, new product introduction or training activities. Become an advisor for partner-led events & activities.
3. Ensure a seamless communication with channel partners, ensuring they have all the tools and assets to execute campaigns, events, and marketing programs.
4. Ensure that all partner campaigns adhere to HP’s co-marketing brand standards across all the communication channels.
5. Online readiness & training to our channel ecosystem.
Education and Skills Required:
• 5+ years of experience in Marketing and/or Demand Generation.
• BA or BS degree in Business, Communications, Marketing or Computer Science.
• Expertise and knowledge in the online space (e-business, search, paid media, content syndication, programmatic, etc.), including trends and technologies.
• Strong data and analytical skills (measurement, ROI, forecasting).
• Excellent interpersonal skills: ability to build, manage and influence agencies/ virtual teams (e.g. partners, agencies, remote marketing teams) and interface effectively with and influence different management levels.
• Agility and ensuring timelines are met in activation of campaigns, with strong project management skills.
• Responsible and methodical with analytical skills and strong willingness to learn.